Ro Parra founded Daylight Partners after he retired from a 14 year career at Dell, Inc. For the majority of his last 7 years at Dell, he was SVP and General Manager of Dell Americas. As the GM of Dell Americas, Ro was responsible for all of Dell’s operations in The Americas region including Marketing, Sales, Manufacturing, and Services. Prior to his promotion to Dell’s Executive Committee in the year 2000, Ro had several General management roles including Dell Home and Small Business, Dell Public Sector and Dell Corporate Sales.
Ro came to Dell after after spending four years with GRiD Systems Corporation, a producer of ruggedized and pen-based computers. At GRiD, Ro was the Vice president and General Manager of the Federal Division based in Washington DC and later of the PC Strategic Business unit based in Fort Worth, Texas. Prior to GRiD, Ro spent 12 years with Radio Shack where he served in a number of retail operating roles including store manager, district manager and regional Director. In his last role at Radio Shack, he oversaw all retail operations for Radio Shack Computer Centers in the North Central Region.
Ro currently serves on the Board of Directors for Brinker International (NYSE:EAT), NII Holdings, Inc. (NasdaqGS: NIHD), and Pacific Gas and Electric (NYSE: PCG).