Scott C. Helbing
Scott is President of Scott Helbing, Inc., an Entertainment and Marketing Consulting firm in Dallas, TX that he started in 2008. Prior to his current business, Helbing spent 5 years at AT&T where he was a Senior Officer and Executive Vice President of the company. From 2006 until 2008 he launched the Entertainment division at AT&T and was responsible for acquiring and monetizing all content across the television, Internet and wireless devices. From 2003-2006 he served as Senior Vice President and Chief Marketing Officer of the AT&T Consumer Business, a $40 Billion business. He was responsible for all strategies, products, product pricing, marketing, all sales channels, including the Internet, which generated over $6 Billion in annual revenue.
Prior to joining AT&T, Helbing worked at Dell for over 5 years where he was the officer responsible for the Dell brand. In that role, he had strategic oversight for the brand as well as brand oversight for all media channels, including the web, where Dell generated significant consumer and business division sales. A major accomplishment under his watch was a complete re-design of the Dell website.
Helbing has held officer level positions for other global businesses; 3 years at YUM restaurants, 2.5 years at Reebok, 9 years in publishing at Whittle Communications and 9 years with national advertising agencies in Chicago and Dallas.
Helbing has served on numerous boards during his professional career. Those include; Media Rights Capital, a leading media/ entertainment company headquartered in Los Angeles; Radar, a magazine/internet media company in Chicago; The Alamo Bowl, IOCOM, a software development company in Chicago, The Dallas International Film Festival, the Touch Research Institute at the University of Miami and the Marketing Board of the McCombs Business School at the University of Texas.