Portfolio Companies

 


dadlabs

DadLabs - an award-winning, online media publisher, producing a network of weekly video shows, all on the subject of modern fatherhood. Through an extensive syndication program, DadLabs reaches dads across a variety of platforms, from video sharing sites like YouTube, to mobile devices, to iTunes, and through the site and community at DadLabs.com.

We capture the growing and underserved niche of co-parenting dads through professionally produced but decidedly authentic and funny video segments. Using all of the functionality of web 2.0, we offer a variety of advertising and consumer products that effectively reaches the lucrative demographic of consumers in the ITP/Juvenile and Men’s Lifestyle marketplace. Current and past sponsorship and advertising partners include some of the most recognizable brands in the parenting space: Baby Bjorn, Graco, OxiClean, One Step Ahead, Boon, and many more.

Web site: www.dadlabs.com